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As local Southwest Florida consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants...
...business owners gear up for the slower summer or non-season shopping season.
Keep in mind every target market has an "off-season", so feel free to use these tips as they apply to your business market. Great marketing ideas work any time, any place!
Your pricing strategy may be forcing the business to work harder rather than smarter and mistakes in pricing strategy can cost your business.
Pop Quiz
How or what could you think of that would make customers pay double what they usually pay for a product?
Maybe raising prices isn’t as relevant here but rather adding value while keeping prices the same while others are jumping ship with their prices. Think more about what you can add to your brand! You MUST think outside the box and establish your unique niche to be more valuable than others in a competitive market.
In this article, find ways to maximize profitability and create a pricing strategy that will give your business the next step to building higher revenues.
Publicity and public relations are key to growing a business. For business marketing in Florida especially, publicity is often the best return-on-investment.
Did You Know? Research has shown a media savvy press release can bring in more business than an advertisement.
Public relations boasts a value 20 times more than it costs your business marketing budget...when you think out of the box.
In this article, learn how to convert media coverage to the “advertising equivalency value,” to learn how much your company really saved by executing simple PR Campaign tactics provided in this PR Campaign Value blog.
Social Media Networks are without a doubt the most popular way to keep up with friends and family that aren't an arm's reach away. There are many new Social Networks gaining steam and Mashable has the "Hot" List.
Mashable introduces users to innovative social media platforms. The top social media network list may turn social media its heels, and our Naples Marketing firm is excited about these new networking opportunities.
Top Social Media Sites to UseCalifornia Republican Rep. Darrell Issa is the chair of the House Committee on Oversight and Government Reform and is coining himself the “Internet defender.” Recently, he spoke with Mashable.
[caption id="attachment_4348" align="alignleft" width="125" caption="U.S. Rep. Darrell Issa"]
[/caption]In 2011, Congress proposed SOPA or the Stop Online Piracy Act that prompted an Internet BLACKOUT in response to the bill's potential privacy infringements for American web users.
Without web browsing censorship, as SOPA proposed, Open Act will protect Hollywood's copyright infringement concerns.
Learn how your comments online direct to Rep. Issa and KeeptheWeb #Open could alter Congress’s direction in monitoring online privacy and piracy. Protect your Internet rights.
Today's business economy is all about growing in person, online and in charge, and even small businesses are finding their voice online by dumping the bad attitude towards online business and embracing it as a key to survival.
CanvasPop Launches Facebook connection that leads to it offering unique, online printing services to further crush other online printers.
Embrace business online or be crushed. Read this article to learn some basic steps you can take to create a creative venue for your clients to shop with you online and YES this includes even medical businesses.
A new generation is born called Generation C short for the “connected” generation.
Assumptions may have business owners thinking this is a generation outside of the target audience traditional 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.
Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways.
This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.
Although Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience. Download your free copy of the U.S. Digital Consumer Report.
